Our people are our most valued asset and we strive to maintain a workplace where they are given opportunities to contribute both in organizational and personal growth regardless of gender, race or religion. Our commitment to treating people with dignity and respect is our top most priority.
Read MoreOur customers have always been at the heart of every effort we make. Making the idea of “solution-based-approach” meaningful for partners and consumers is and will always be our prime focus while carrying out any business activity. We are committed to develop, promote and support the communities we live and work in. Being a national company, we feel obliged to invest and engage in strengthening rural communities of Pakistan for a genuine reflection of sustainable progress.
Pakistan has over six million farmers and services needs are seemingly quite touch to be met, even if all the stake holders pool in their resources (all private companies and government departments). Pakistan’s pesticides market can be characterized as cluttered market being a flux of copycat
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In a high-profile meeting (HPM), progressive & large-scale landholders of respective area participate. These growers are local influencers who are early adopters of agricultural advancements and users of new solutions. We engage and involve them reaching down to lower tears of farming community with creating help form their if they are convinced from the efficacy of brand than it creates a pull of other farmers to use & apply this brand
It’s a very useful activity to show the results and effectiveness of the brand at spot. In this activity 10 to 12 farmers observe the results and share the positive words of mouth with all other fellow farmers. It’s a very useful activity that shows the results within no time, but only its applicable for those brands have immediate effect e.g. Momentum.
It’s a small scale of farmer meeting in which those farmers participate sitting together at any dera or any Bhetak. In this activity presenter give the message of current running campaigns or brands and shared promotional material. No need of special arrangements to conduct this meeting that’s why it’s a very easy to arrange & time saving.
During the campaign, company representative selects & visit a village. Sale person make a sale call to every person meets in this village and share promotional material with farmer. In this activity campaign message spread out in whole area only in a day, because other sale persons also performing this same activity in all other related villages.
Farmers’ meetings are held to collect input on needs, challenges, and proposed solutions, train about new solutions, collecting feedback of brands chemistry, and promote farmer to farmer learning.
Field days are series of demonstration skits, techniques and other activities focused on a central theme to evaluate the results of new practices and bring recognition to successful farmers.
The demonstration is a particularly powerful method to use with farmers to give them opportunity to observe, at first hand, the differences between a recommended new crop practice and traditional practices. Demonstrator explain the new practice step by step in simple way by ensuring and Summarizing the main issues or points which have arisen.
The leadership at Evyol believes in staying low while helping the less-privileged so as to avoid show-off however as a socially responsible corporate it certainly has programs going on for community development on account of education, poverty and health issues.
In today’s complex business world understanding and responding to consumer behavior is extremely important to succeed. Agriculture being the highly inclusive market imperatively takes so much involvement of external influencers or Key Opinion Leaders (kols) who act as catalyst to fast-spread the information on technological, innovative, environmental and cultural fronts. kols include executives from agriculture departments of provincial and federal government, teaching faculty at agricultural institutes, rural leadership, high profile farmers with large scale landholdings, agri-economists
